If people aren't complaining, we're doing it wrong. A campaign born from a complaint displayed on the office noticeboard.
Creative directors: Jonas, Rasmus and Eoin McLaughlin. ECD: Alice Tonge
The One Show Shortlist: 'Green Pencil, Radio & Audio and Music & Sound Craft'.
Brief: To promote Subway’s new plant based menu.
Campaign: Although the UK has the world’s fastest growing vegan population, awareness of Subway’s new plant based menu wasn’t on their radar.
So to celebrate Subway’s vegan menu, we partnered with Grime legend and notorious vegan, P Money and dropped “Vegang”, the world’s first plant based Grime track. Made with sounds emitted from the plants on Subway’s plant based menu.
We dropped the track on #EarthDay where 'Subway' and 'Vegan' was trending in the UK.
Creative ideation, creative direction and development, creative strategy
Launched Arsenal's 3rd kit with a chic tour around Islington.
Creative director: Josh Steele Director: Marc Sidelsky (Knucklehead)
Three partnered with LADbible to create a digital wellness channel called Relaxing Stuff, the most relaxing place on the internet, designed to deliver daily moments of chill to your phone. Cue ASMR hit singles, a grandad entering his happy place in VR, deepfake yoga and tonnes of other oddly satisfying content.
Brief: Amplify sales on the world’s biggest hangover day.
Campaign: It’s New Year’s Day, you’re feeling a bit… delicate and the thought of moving is wayyy too much. What do you do? You order a Domino’s and turn on the Recovery Channel, obvs.
It took over the TV channel, Community Channel for 24 hours only, and turned it into a one-stop-shop for soothing, relaxing programming that required absolutely no brain power.
Creative concept, social amplification
Brief: Raise awareness for MORE TH>N’s black box insurance for young drivers. Drive safer, get money off, simple.
Campaign: An addictive 16-bit driving game. Rather than the typical drive-like-a-maniac car game, SM>RT WHEELS got users to drive as safely as possible. Collect coins, keep to the speed limit and most importantly, let the grannies cross the road!
The campaign was supported by social (dark and native), CRM and website.
Concept, copywriting, creative direction/feedback
Brought the laws of Gilead to the UK to launch the Handmaid's Tale new season.
Creative Directors: Tom Woodington and Robin Temple ECD: Alice Tonge
Derry is known for its murals painted during The Troubles. To launch the second season of Derry Girls, we wanted to give the city a new landmark, a positive symbol beyond politics.
Creative Directors: Eoin McLaughlin, Jim Chambers, Tom Woodington, Robin Temple ECD: Alice Tonge
On Mother’s Day, Channel 4 supported Mums' right to breastfeed in public. For the first time in British broadcasting history, we will normalise breastfeeding in public by forcing millions of people to look at it, showing babies being breastfed on TV idents.
Fun Fact: This campaign never ended up airing so consider this an exclusive first look!
Creative Director: Eoin McLaughlin ECD: Alice Tonge
In the high-stakes world of Formula 1, where every team is pushing for that crucial edge, we take you inside the McLaren Technology Centre to reveal the secret behind McLaren Racing’s championship-winning performance.
Directed by Luke Brookner
